Rutgers Athletics and HighPoint Announce Stadium Rebrand

Rutgers Athletics and HighPoint Announce Stadium Rebrand
Scarlet Knights set to open 2018 football season at HighPoint.com Stadium on Sept. 1

Sparta, NJ, August 30, 2018 – The football stadium on the Rutgers campus will open the 2018 season with a new name as Rutgers Athletics announced High Point Solutions Stadium will now be known as HighPoint.com Stadium, to coincide with HighPoint’s rebrand.

HighPoint acquired the naming rights to Rutgers Stadium, a 52,454-seat venue and home of the Scarlet Knights football program, in 2011. Hundreds of thousands of spectators visit the stadium on a yearly basis for a number of events including high school football games, university convocations, Rutgers football games and other special events.

“Rutgers and HighPoint have shared a long-standing successful partnership since Tom and Mike joined the Scarlet Knights family in 2011,” said Director of Athletics Pat Hobbs. “We are excited to help support this next chapter in High Point’s evolution as a company and we look forward to continuing to work together as they make strides as innovators in the technology industry.”

“HighPoint is proud of our partnership with Rutgers and excited to see the updated stadium,” said Tom Mendiburu, Co-founder at HighPoint. “My brother and I grew up in New Jersey watching the Scarlet Knights and never dreamed we’d be able to directly impact and support the program. HighPoint is deeply committed to not only our customers, but also to the communities that we serve.”

In 2017, HighPoint’s global brand evolved from High Point Solutions into simply HighPoint. HighPoint is a step forward in maturing the brand. Additionally, HighPoint aligns more tightly to the digital presence and domain name, www.highpoint.com. The new brand identity was launched with the opening of the newest HighPoint office in Charlotte, N.C. and updated at the global headquarters in Sparta, N.J. and the UK headquarters in London, UK. The term “High Point” has strong ties to both the hills of Northern New Jersey the Carolinas.

Follow Rutgers Athletics on Facebook and Twitter (@RUAthletics) for all of the latest news and updates. For specific updates regarding football, follow the program on Twitter (@RFootball). For additional updates, please download the Gameday App.

About HighPoint
HighPoint is a leading customer service and technology solutions company. With their customer-centric, results-driven approach to digital transformation, you get technology that works delivered by people you want to work with. HighPoint builds lasting relationships with clients, employees and partners based on honesty, integrity, trust and a mutual commitment to growth and success. The company, founded in 1996, is a minority-owned business headquartered in Sparta, NJ serving markets in the Tri-state region and Southeastern US, with presence in Charlotte, NC and London, UK. To contact us or learn more about our solutions, please visit www.highpoint.com.

Press Contacts
HighPoint
Neil Foss
(973) 940-0040
marketing@highpoint.com

Rutgers
Hasim Phillips
(732) 470-9457
hphillips@scarletknights.com