The Five Essential Components of a Digital Transformational Strategy

One of the main reasons organizations stall in terms of starting or progressing their digital transformation journey is the lack of a clear digital transformation strategy and gaining the essential buy-in to make this successful.

It may be the case that a vision exists, but this has not been clearly articulated and the necessary buy-in established across the organization leading to a lack of momentum and frustration. Alternatively, pockets of transformation and different initiatives are being performed across the organization. Still, with a lack of a cohesive vision and strategy, this is not materially changing the operating rhythm of the business to deliver the transformational benefits required.

We would welcome the opportunity to understand where you are in your digital transformation. We would be more than happy to connect you with one of our specialists who can spend 30-40 minutes with you over a web meeting. You can request this no-obligation consultation by simply clicking below.


Having helped many organizations successfully navigate their digital transformation journey, we have significant insight into what is required to create a transformational vision that gains the buy-in from all stakeholders and a digital strategy that delivers on this vision.

1. Defining Clear Outcomes
Digital transformation is a term that can mean very different things to different people. We find the best approach is defining digital transformation, not in terms of what is to be done, but what you are looking to achieve. To some lines of business, it is about how they transform the customer experience, engaging digitally to introduce new ways to interact and deliver service to customers. For other parts of the business, they might streamline processes, introduce automation, and gain a greater holistic view of the business.

By defining the outcomes, you are looking to achieve apparent goals and objectives for digital transformation.

2. Defining The Organizational Characteristics Required
We view digital transformation as simply how an organization creates agility and becomes an ‘Agile Enterprise.’

An essential part of a transformational vision is clearly articulating those characteristics that you are trying to achieve post-transformation. These are likely to include: seamless collaboration, continuous innovation, rapid go-to-market, and the ability to drive customer preferences.

3. Aligning IT Goals with Desired Business Outcomes
Effective transformation requires the alignment of your technology vision with the desired outcomes of the business. It allows you to define the steps you are taking in terms of the organizational characteristics it will generate. Each line of business demonstrates how they will be able to deliver on their desired outcomes.

By aligning your technology vision with the various strategic objectives of the business, you can articulate the compelling case for transformation and obtain the all-important buy-in to be successful.

4. Creating a Roadmap
All transformations encapsulate change for people, processes, and technology and digital transformation is no different. There are specific foundation technology components that need to be in place before functions can be redefined, and fundamental changes are likely to be required in peoples’ mindsets, roles, and possibly structure.

Your organization must create a Transformational Roadmap. This combines technology blueprints, organizational change agendas, and future commercial frameworks, providing a holistic view of how and when the business will realize the benefits of the transformation.

5. Articulating the Role that Everyone Plays
The final element of defining your transformational vision and strategy is to articulate the role that everyone plays clearly. What is required from IT, what is expected from your technology partners, the role of various business units and functions, and most importantly, what is expected from each person in the organization?

How Can HighPoint Help
Having been through this process many times, HighPoint is ideally placed to help you get this critical step right and create that vision and strategy that will enable you to succeed. Our Digital Strategy services help you assess and improve your readiness to transform and quantify the benefits and timescales involved.

We assist you in analyzing the technology, commercial and cultural factors to create realistic and achievable goals for digital transformation within your organization. We help you align your technical vision with strategic objectives to ensure you gain consensus and buy-in across the business and create a digital roadmap that guides you through every step of your transformation.

We would welcome the opportunity to understand where you are in your process and explore how we can help you formulate or refine your vision, strategy, and roadmap. We would be more than happy to connect you with one of our specialists who can spend 30-40 minutes with you over a web meeting. You can request this no-obligation consultation by simply clicking here.

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